First Aid Learning Experience for Allergic Reactions
How I uncovered how people learn about first aid for severe allergic reactions
Overview
This project explores how people learn and retain first aid knowledge for allergic reactions, such as anaphylaxis. Through user research methods like interviews and journey mapping, we aim to understand learners' challenges, motivations, and confidence levels when engaging with first aid training. The goal is to generate insights that can inform the design of more effective and engaging learning experiences, helping individuals respond quickly and confidently in allergy emergencies.
Team
Yanling Zeng
Memoria Hu
My Role
User Research
Timeline
Sept - Oct 2025
First Aid Learning Experience for Allergic Reactions
How I uncovered how people learn about first aid for severe allergic reactions
Overview
This project explores how people learn and retain first aid knowledge for allergic reactions, such as anaphylaxis. Through user research methods like interviews and journey mapping, we aim to understand learners' challenges, motivations, and confidence levels when engaging with first aid training. The goal is to generate insights that can inform the design of more effective and engaging learning experiences, helping individuals respond quickly and confidently in allergy emergencies.
Team
Yanling Zeng
Memoria Hu
My Role
User Research
Timeline
Sept - Oct 2025
First Aid Learning Experience for Allergic Reactions
How I uncovered how people learn about first aid for severe allergic reactions
Overview
This project explores how people learn and retain first aid knowledge for allergic reactions, such as anaphylaxis. Through user research methods like interviews and journey mapping, we aim to understand learners' challenges, motivations, and confidence levels when engaging with first aid training. The goal is to generate insights that can inform the design of more effective and engaging learning experiences, helping individuals respond quickly and confidently in allergy emergencies.
Team
Yanling Zeng
Memoria Hu
My Role
User Research
Timeline
Sept - Oct 2025
So What was the issue, Dear?
While experienced artists are actively promoted and booked, emerging musicians often get left behind.
Early-career Music Artists
Like many of us early in our careers, they struggled with:
🎤 Lacked access to venues
No idea how to get booked or noticed
🤝 No direct connections
Weak line to collaborators and organizers
So What was the issue, Dear?
While experienced artists are actively promoted and booked, emerging musicians often get left behind.
Early-career Music Artists
Like many of us early in our careers, they struggled with:
🎤 Lacked access to venues
No idea how to get booked or noticed
🤝 No direct connections
Weak line to collaborators and organizers
So What was the issue, Dear?
While experienced artists are actively promoted and booked, emerging musicians often get left behind.
Early-career Music Artists
Like many of us early in our careers, they struggled with:
🎤 Lacked access to venues
No idea how to get booked or noticed
🤝 No direct connections
Weak line to collaborators and organizers
What did I deliver?
A Handoff-ready MVP for Early-career Music Artists to Break Into the Scene.
Artists land gigs. Venues find artists. Guests enjoy shows.
How I influenced the product and team?
🎯 Redefined the product direction
Reframed around artists' actual struggles and goals
🧪 Brought research into the process
Brought new clarity to what the MVP should (and shouldn't) include
🤝 Built trust and buy-in with cofounders
Made design decisions transparent and evidence-based
What did I deliver?
A Handoff-ready MVP for Early-career Music Artists to Break Into the Scene.
Artists land gigs. Venues find artists. Guests enjoy shows.
How I influenced the product and team?
🎯 Redefined the product direction
Reframed around artists' actual struggles and goals
🧪 Brought research into the process
Brought new clarity to what the MVP should (and shouldn't) include
🤝 Built trust and buy-in with cofounders
Made design decisions transparent and evidence-based
What did I deliver?
A Handoff-ready MVP for Early-career Music Artists to Break Into the Scene.
Artists land gigs. Venues find artists. Guests enjoy shows.
How I influenced the product and team?
🎯 Redefined the product direction
Reframed around artists' actual struggles and goals
🧪 Brought research into the process
Brought new clarity to what the MVP should (and shouldn't) include
🤝 Built trust and buy-in with cofounders
Made design decisions transparent and evidence-based
🧭 The Challenge
As the solo UX designer at our studio agency, I was tasked with turning all the client's visions into a coherent product.
However, during the initial debrief and requirement walkthrough, it became clear:
the scope was massive but wasn't grounded in real user insights and our limited dev resource.
The excitements had led to feature creep—everything from booking to in-app ticketing.
🔄 My Process: How I Bridged the Gap
From Feature Overload to a Clear MVP Strategy
To align the team and refocus the product, I led a structured process:
User Research
Conducted interviews and competitive analysis alongside cofounders to uncover gaps in existing solutions.
Problem Reframing
Analyzed user data and aligned it with business objectives to focus on features that solved real problems.
MVP Re-definition
Targeted pain points to ideate solutions, which guided a clear, user-centered product direction.
🧭 The Insights -> Problem Reframing
We thought it was about booking — but artists had some other barriers first.
🤨 User Research details
How could this product truly helps artists achieve their goals? And what kind of barriers are stopping them?
By analyzing user interviews, I identified some recurring emotional and real-world barriers.
Lack of personal branding
EPK, Electronic Press Kit, serves as the music artist's professional resume. However, many young artists didn't have one to secure gig opportunities.
One-sided outreach
"I only got 10-20% callback whenever I called the venues, which was very low to be honest."
Low confidence
"The biggest challenge when I first started out was that I was not confident to put myself out there."
🧭 The Challenge
As the solo UX designer at our studio agency, I was tasked with turning all the client's visions into a coherent product.
However, during the initial debrief and requirement walkthrough, it became clear:
the scope was massive but wasn't grounded in real user insights and our limited dev resource.
The excitements had led to feature creep—everything from booking to in-app ticketing.
🔄 My Process: How I Bridged the Gap
From Feature Overload to a Clear MVP Strategy
To align the team and refocus the product, I led a structured process:
User Research
Conducted interviews and competitive analysis alongside cofounders to uncover gaps in existing solutions.
Problem Reframing
Analyzed user data and aligned it with business objectives to focus on features that solved real problems.
MVP Re-definition
Targeted pain points to ideate solutions, which guided a clear, user-centered product direction.
🧭 The Insights -> Problem Reframing
We thought it was about booking — but artists had some other barriers first.
🤨 User Research details
How could this product truly helps artists achieve their goals? And what kind of barriers are stopping them?
By analyzing user interviews, I identified some recurring emotional and real-world barriers.
Lack of personal branding
EPK, Electronic Press Kit, serves as the music artist's professional resume. However, many young artists didn't have one to secure gig opportunities.
One-sided outreach
"I only got 10-20% callback whenever I called the venues, which was very low to be honest."
Low confidence
"The biggest challenge when I first started out was that I was not confident to put myself out there."
🧭 The Challenge
As the solo UX designer at our studio agency, I was tasked with turning all the client's visions into a coherent product.
However, during the initial debrief and requirement walkthrough, it became clear:
the scope was massive but wasn't grounded in real user insights and our limited dev resource.
The excitements had led to feature creep—everything from booking to in-app ticketing.
🔄 My Process: How I Bridged the Gap
From Feature Overload to a Clear MVP Strategy
To align the team and refocus the product, I led a structured process:
User Research
Conducted interviews and competitive analysis alongside cofounders to uncover gaps in existing solutions.
Problem Reframing
Analyzed user data and aligned it with business objectives to focus on features that solved real problems.
MVP Re-definition
Targeted pain points to ideate solutions, which guided a clear, user-centered product direction.
🧭 The Insights -> Problem Reframing
We thought it was about booking — but artists had some other barriers first.
🤨 User Research details
How could this product truly helps artists achieve their goals? And what kind of barriers are stopping them?
By analyzing user interviews, I identified some recurring emotional and real-world barriers.
Lack of personal branding
EPK, Electronic Press Kit, serves as the music artist's professional resume. However, many young artists didn't have one to secure gig opportunities.
One-sided outreach
"I only got 10-20% callback whenever I called the venues, which was very low to be honest."
Low confidence
"The biggest challenge when I first started out was that I was not confident to put myself out there."
MVP Re-definition
A supportive space that helps early-career music artists to increase visibility for more effective connections
Visibility
Before artists get booked, they need to be seen.
Confidence
lowering emotional barriers to sharing and engaging
The cofounders were hesitant at first, but after I emphasized the necessity of focusing on core pain points first, they agreed to delay monetization feature (gig booking) and test a user-first MVP.
🔑 Key solution: music personalities Showcasing
Scannable, expressive, and shareable
Pain Point
"I don't know how to present myself professionally. I don't have anything like an EPK.”
Design Goal
🎸 For artists can showcase their identity clearly
🏟 For talent seekers can easily scan EPK and evaluate them.
① Profile background
Showcase artistic identity and vibe at a glance
② Scannable experience summary
Communicate experience and location clearly
③ Purpose tags
④ Pinned tracks
⑤ Interaction-ready
🔑 Key solution: music personalities Showcasing
Scannable, expressive, and shareable
Pain Point
"I don't know how to present myself professionally. I don't have anything like an EPK.”
Design Goal
🎸 For artists can showcase their identity clearly
🏟 For talent seekers can easily scan EPK and evaluate them.
① Profile background
Showcase artistic identity and vibe at a glance
② Scannable experience summary
Communicate experience and location clearly
③ Purpose tags
④ Pinned tracks
⑤ Interaction-ready
🔑 Key solution: music personalities Showcasing
Scannable, expressive, and shareable
Pain Point
"I don't know how to present myself professionally. I don't have anything like an EPK.”
Design Goal
🎸 For artists can showcase their identity clearly
🏟 For talent seekers can easily scan EPK and evaluate them.
① Profile background
Showcase artistic identity and vibe at a glance
② Scannable experience summary
Communicate experience and location clearly
③ Purpose tags
④ Pinned tracks
⑤ Interaction-ready
🔑 Key Solution: A two-way reachout
Keeping the communications always on
Pain Point
"I only got 10-20% callback whenever I called the venues, which was very low to be honest."
Design Goal
Make outreach more meaningful and efficient by surfacing mutual interest and giving both sides clarity and agency.
① For Artists → Reach Out tab
Empowers artists to take the first step, reinforcing a sense of agency in the gig search.
② Distance & Hiring Status Labels
③ Local & Global Artists
① Swipeable Auditions
Makes it easier for industry professionals to discover and listen to artists' covers or originals in one tap.
② Profile Snapshots
③ Engagement Buttons
🔑 Key Solution: A two-way reachout
Keeping the communications always on
Pain Point
"I only got 10-20% callback whenever I called the venues, which was very low to be honest."
Design Goal
Make outreach more meaningful and efficient by surfacing mutual interest and giving both sides clarity and agency.
① For Artists → Reach Out tab
Empowers artists to take the first step, reinforcing a sense of agency in the gig search.
② Distance & Hiring Status Labels
③ Local & Global Artists
① Swipeable Auditions
Makes it easier for industry professionals to discover and listen to artists' covers or originals in one tap.
② Profile Snapshots
③ Engagement Buttons
🔑 Key Solution: A two-way reachout
Keeping the communications always on
Pain Point
"I only got 10-20% callback whenever I called the venues, which was very low to be honest."
Design Goal
Make outreach more meaningful and efficient by surfacing mutual interest and giving both sides clarity and agency.
① For Artists → Reach Out tab
Empowers artists to take the first step, reinforcing a sense of agency in the gig search.
② Distance & Hiring Status Labels
③ Local & Global Artists
① Swipeable Auditions
Makes it easier for industry professionals to discover and listen to artists' covers or originals in one tap.
② Profile Snapshots
③ Engagement Buttons
🔑 Key solution: A supportive music community
Encouraging early engagement
Pain Point
"The biggest challenge when I first started out was that I was not confident to put myself out there."
Design Goal
Lower the emotional barrier for artists to share work-in-progress and express themselves without fear of judgment.
① Public Community Feed
Increases artist visibility by making all types of posts (text, audio, video) accessible to the community.
② Text-Based Posts
Low-barrier content type lets shy or newer artists start by asking questions or proposing ideas.
③ Live videos
④ Encouraging signals
🔑 Key solution: A supportive music community
Encouraging early engagement
Pain Point
"The biggest challenge when I first started out was that I was not confident to put myself out there."
Design Goal
Lower the emotional barrier for artists to share work-in-progress and express themselves without fear of judgment.
① Public Community Feed
Increases artist visibility by making all types of posts (text, audio, video) accessible to the community.
② Text-Based Posts
Low-barrier content type lets shy or newer artists start by asking questions or proposing ideas.
③ Live videos
④ Encouraging signals
🔑 Key solution: A supportive music community
Encouraging early engagement
Pain Point
"The biggest challenge when I first started out was that I was not confident to put myself out there."
Design Goal
Lower the emotional barrier for artists to share work-in-progress and express themselves without fear of judgment.
① Public Community Feed
Increases artist visibility by making all types of posts (text, audio, video) accessible to the community.
② Text-Based Posts
Low-barrier content type lets shy or newer artists start by asking questions or proposing ideas.
③ Live videos
④ Encouraging signals
After the project
Lessons Learned.
User Research Sampling:
Due to the tight timeline, I only conducted a very small sampling user interviews.
Next time, if time is allowed, I will strive to extend it to involve at least 5 people to the interviews.
Networking Platform Design:
Even though Musync is about early musicians, essentially, they are all trying to solve one problem:
how might we connect two group of people who need each other?
After the project
Lessons Learned.
User Research Sampling:
Due to the tight timeline, I only conducted a very small sampling user interviews.
Next time, if time is allowed, I will strive to extend it to involve at least 5 people to the interviews.
Networking Platform Design:
Even though Musync is about early musicians, essentially, they are all trying to solve one problem:
how might we connect two group of people who need each other?
After the project
Lessons Learned.
User Research Sampling:
Due to the tight timeline, I only conducted a very small sampling user interviews.
Next time, if time is allowed, I will strive to extend it to involve at least 5 people to the interviews.
Networking Platform Design:
Even though Musync is about early musicians, essentially, they are all trying to solve one problem:
how might we connect two group of people who need each other?
Want to create experience engaging minds and inspiring actions?
Let's Chat & Find Me at ↓
Want to create experience engaging minds and inspiring actions?
Let's Chat & Find Me at ↓
Want to create experience engaging minds and inspiring actions?