Musync: Where Music Careers Begin and Grow.
How I innovated a 1-month MVP from 0 to 1 for early career music artists.
亲爱的，问题是什么？
虽然经验丰富的人受到重视和晋升，早期音乐艺术家几乎没有多少渠道来发展他们的职业。
这些人的独特挑战在于，与我们许多人一样，他们正处于职业生涯的早期，不知道如何建立良好的联系，并发展他们的音乐事业。
🎤 Lacked access to venues
No idea how to get booked or noticed
🤝 No direct connections
Weak line to collaborators and organizers
我交付了什么？
一个为早期职业音乐家提供的社交网络平台。
How I influenced the product and team?
🎯 Redefined the product direction
Reframed around artists' actual struggles and goals
🧪 Brought research into the process
Brought new clarity to what the MVP should (and shouldn't) include
🤝 Built trust and buy-in with cofounders
Made design decisions transparent and evidence-based
🧭 The Challenge
As the solo UX designer at our studio agency, I was tasked with turning all the client's visions into a coherent product.
However, during the initial debrief and requirement walkthrough, it became clear:
the scope was massive but wasn't grounded in real user insights and our limited dev resource.
The excitements had led to feature creep—everything from booking to in-app ticketing.
🔄 My Process: How I Bridged the Gap
From Feature Overload to a Clear MVP Strategy
To align the team and refocus the product, I led a structured process:
User Research
Conducted interviews and competitive analysis alongside cofounders to uncover gaps in existing solutions.
Problem Reframing
Analyzed user data and aligned it with business objectives to focus on features that solved real problems.
MVP Re-definition
Targeted pain points to ideate solutions, which guided a clear, user-centered product direction.
问题重构
We thought it was about booking — but artists had some other barriers first.
By analyzing user interviews, I identified some recurring emotional and real-world barriers.
3.缺乏个人品牌。
EPK（电子媒体包）作为音乐艺术家的专业简历。然而，许多年轻艺术家没有这样的资料来确保演出机会。
2.无效的联系。
"老实说，我每次打电话给场馆时只有10-20%的回复率，这真的很低。"
1.低自信。
"我刚开始的时候最大的问题是我没有信心把自己展示出来。"
MVP Re-definition
A supportive space that helps early-career music artists to increase visibility for more effective connections
Visibility
Before artists get booked, they need to be seen.
Confidence
lowering emotional barriers to sharing and engaging
EPK（电子媒体包）作为音乐艺术家的专业简历。然而，许多年轻艺术家没有这样的资料来确保演出机会。
关键解决方案 2
Scannable, expressive, and shareable
Design Goal
🎸 For artists can showcase their identity clearly
🏟 For talent seekers can easily scan EPK and evaluate them.
关键解决方案 2
Keeping the communications always on
Design Goal
Make outreach more meaningful and efficient by surfacing mutual interest and giving both sides clarity and agency.
关键解决方案 2
Encouraging early engagement
Design Goal
Lower the emotional barrier for artists to share work-in-progress and express themselves without fear of judgment.