SportPilot: Hosting Rodeo Sport Events, All in One Place.
How I led a B2B2C product for both web and mobile platform.
*为了保密，敏感信息，包括但不限于公司名称，均为虚构。
为什么要一个新解决方案？
针对制作人（活动组织者），
参与者（活动参与者）
努力高效地管理他们的比赛日程，跟踪表现统计数据，并在各项活动中保持一致的注册流程
通过至少5种不同的软件进行导航，以确保参与者的安全，并遵守行业规定
现有解决方案
Event producers relied on general tools:
Excel for prize money calculation & distribution
Google Docs for scheduling & compliance documents
Facebook Groups for event ads promotion
Messenger for communication with riders
…
然而……个别活动制作人在有效管理其复杂的活动托管工作流程方面苦苦挣扎，而参与者则寻找一个集中平台以享受他们的赛车体验。
我交付了什么？
活动制作人的创新优势
This Case Study
一个以市场为导向的工具，旨在帮助美国的个体活动制作人，将传统注册转变为具有竞争优势的一种一致、用户友好的体验。
what I made a difference in this project?
🧩 Unified two distinct user journeys into one system
Designed a cohesive system for both producers (web) and riders (mobile).
⚙️ Improved operational efficiency for B2B users
Simplified event setup and payouts to reduce manual work for producers.
🤝 Delivered a User-Centered MVP That Got Buy-in
Scoped an MVP that retained user trust while balancing business constraints.
现有解决方案有什么问题？
识别现有解决方案中的痛点。
通过至少5种不同的软件进行导航，以确保参与者的安全，并遵守行业规定
努力高效地管理他们的比赛日程，跟踪表现统计数据，并在各项活动中保持一致的注册流程
我如何接近这个陌生领域？
映射相互连接的用户旅程
小商贩
小商户 决定创业时，往往会 受到自身文化和爱好的影响，这可能是区分我们平台的机会。
客户
顾客往往依赖于视觉，如食品图片，来决定访问哪些商家，这表明照片是必要的。相反，评论被视为参考，但不是决定性因素，因为个人口味差异很大。
Viewers
Expect access to live game results and actively participate.
为两个用户角色制作的工作任务图
经过所有的理解和分析，我开始草绘所有可能的 布局、用户流程、用户案例等等。
值得注意的是，我第一次并没有把所有事情都做对；然而，我 仍然向创始人和开发者展示了我的低保真解决方案，以便 每次获得他们宝贵的反馈。
然后，我进行了迭代。
为两个用户角色制作的工作任务图
Zooming-in
Designing for the Two Peaks of Pressure: Setup Complexity & Live Operations Management
My design goal is to build a MVP version of a revolutionary rodeo event system with the limited dev resources.
Through research, I discovered initial phases were more ambiguous and impactful for users.
Event Setup
Guided workflows to reduce overwhelm and prevent errors
Event Management
Speed, clarity, and feedback are everything.
EPK（电子媒体包）作为音乐艺术家的专业简历。然而，许多年轻艺术家没有这样的资料来确保演出机会。
设计决策 1
分解多步骤事件创建过程。
What producers needed to do was defining a series of race rules and setting up logistics such as event location & dates.
Why it was hard:
The original interface was a long form with over 20+ fields, no visual groupings and no progress indicators—leading to errors and frustration.
Old Solution: Complex, unstructured forms
My design goal was to shorten setup time and reduce task abandonment caused by form complexity.
Iteration 1.1: Basic Information
Iteration 1.2: Race format setup
How I implemented:
I transformed the form into a four-step guided flow, grouping tasks into logical sections: Basic Info, Race Format, Add-ons, and Review.
Each step had clear labels, optional fields were marked, and users could track progress. This reduced cognitive load, increased task clarity, and gave producers more control and confidence during setup.
设计决策 2
良好的导航 确保 可被找到性 和 效率。
一旦活动上线，管理者需要 监督不同的活动细节 如基础信息、参赛者以及有时的库存。
因此，我对设计进行了迭代，以优先考虑最重要的信息，并使管理者更容易专注于最重要的内容。
Event
└── Draws, Stalls & RVs, Ads
└── Race Days
└── Classes
└── Entries
Information Architecture
My design goal was to reduce time spent navigating between disconnected files and lower the error rate.
Iteration 1: Events Page
Iteration 1: Events Page - Entries/Draws Table View
How I implemented:
I introduced a new structure: Events → Draws / Entries. This gave producers a straightforward mental model to follow.
The result: less jumping around, better focus, and smoother coordination.
🔄 My Iterative Process
90% of designs earned client sign-off in the first round—thanks to thorough domain research before design.
Still, I continued to iterate based on user feedback to refine the experience further.
设计决策 3
自信地处理实时请求
a high-level snapshot of key areas, using modular sections and data visualization
设计决策 3
自信地处理实时请求
设计决策 3
自信地处理实时请求
